Pre-Production

The first thing we do is have a conversation with you to find out the reason(s) you want to produce a video. We want to know:

• What do you want to achieve by producing the video?
• Who do you want to view the video?
• What do you want your viewer to do once they view the video?
• How you plan to show it to your audience?

From our conversation we find out the type of video we need to produce including:

• Covering a live event
• Demonstrating the use of a product
• Promoting a service
• Recruiting members
• Fund raising, education, public safety, advocacy, etc.

We determine if this is a live recording that will be broadcasted or web cast (live or streamed) or a project that needs to be created, scripted and edited and/or even a combination of all the above. We collaborate with you to determine what ideas, concepts and messages will be included in your video and once we have a good idea, we will discuss what elements to include such as:

• Interviews
• Cut away shots
• Graphics
• Animation
• Special effects
• Green screen